张毅强;陶晟宇;王铭鑫;林燕丹;孙耀杰;
ZHANG Yiqiang;TAO Shengyu;WANG Mingxin;LIN Yandan;SUN Yaojie;Department of Light Sources and Illuminating Engineering,Fudan University;Institute for Six-sector Economy,Fudan University;Shanghai Engineering Research Center for Artificial Intelligence and Integrated Energy System;

• 1:复旦大学光源与照明工程系
• 2:复旦大学六次产业研究院
• 3:上海综合能源系统人工智能工程技术研究中心

摘要(Abstract)：

智能照明是照明行业主要发展方向,对于改善照明健康舒适性、增强照明环境适配性、节能减排提升能源效率方面具有重要意义。目前智能照明系统尚处发展初期,国内外主要通过产业补贴与政策引导等方式促进产业发展,这些措施时间周期长、成本较高且对消费者人因因素重视不够。行为经济学研究发现,人的消费决策是可以通过心理与行为调节来影响。本文旨在研究行为与心理角度的调控手段对人居空间中智能照明系统的用户激励作用。基于行为经济学理论,一种基于经济回报、社群影响与精神激励三个维度的用户激励模型被提出,并通过实证研究进行验证与相关性分析,经过回归得到激励效用模型。结果显示,行为经济学激励可以有效提升用户对智能照明系统购置意愿12.7%。本文为行为经济学与智能照明的交叉研究提供新的视角。
Intelligent lighting is the main development direction of the lighting industry. Intelligent lighting is of great significance for improving lighting comfort, environmental adaptability, energy saving and efficiency. At present, the intelligent lighting system is still in the early stage of development, and domestic and foreign industries mainly promote industrial development through industrial subsidies and policy guidance. However, these measures have long-term cycles, high costs, and immature human-machine relationships. Behavioral economics research has found that people's consumption decisions can be influenced by psychological and behavioral adjustments. The purpose of this paper is to study the incentive effects of behavioral and psychological control methods on users of intelligent lighting systems in residential spaces. Based on the theory of behavioral economics, a user incentive model based on the three dimensions of economic returns, community influence and spiritual incentives is proposed. The proposed model is verified and analyzed by empirical research. Furthermore, the incentive utility model is obtained after regression. The results show that behavioral incentives can effectively increase users' willingness to purchase intelligent lighting systems by 12.7%. This article provides a new perspective for the interdisciplinary research of behavioral economics and intelligent lighting.

关键词(KeyWords)： 智能照明;用户激励;照明系统;用户意愿;行为经济学
intelligent lighting;user incentive;lighting system;user willingness;behavioral economics

Abstract:

Keywords:

基金项目(Foundation): 国家重点研发计划(项目编号：2019YFB2103200)

作者(Authors): 张毅强;陶晟宇;王铭鑫;林燕丹;孙耀杰;
ZHANG Yiqiang;TAO Shengyu;WANG Mingxin;LIN Yandan;SUN Yaojie;Department of Light Sources and Illuminating Engineering,Fudan University;Institute for Six-sector Economy,Fudan University;Shanghai Engineering Research Center for Artificial Intelligence and Integrated Energy System;

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